Curpertino: Tech giant apple on Friday apologised unconditionally for secretly slowing down older iPhones, a move it claimed was necessary to avoid unexpected shutdowns related to battery fatigue.
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This move is considered by many customers across the globe as intentionally done, so as to flare up the demand for newer models of the phone. Their suspicions fueled by the fact that the company didn’t initially disclose the slowdowns or its reasons for them.
Apple further reportedly said it will cut the price of a battery replacement by $50 to $29 through next year. New batteries had previously cost $79 for those who didn’t purchase the Apple Care maintenance plan.
“We apologize,” the company said on its website . “We have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades,” reads the quote from the apology statement issued by the Apple and published in a English vernacular.
The replacement plan begins in late January for anyone with an iPhone 6 or later that requires a new battery. Additionally, the apple said it will also issue an update to its operating system early next year to give users a better understanding of the health of their battery, so they can see if its condition is affecting performance, reports Chicago Tribune (CT).